The football club "Manchester City" used the arrival of its new player Omar Marmoush to engage with the Egyptian audience in Arabic through its official social media accounts. Before publishing a photo captioned 'Prince Omar Marmoush is here', a video featuring Marmoush in a shirt with the number '7' was shared alongside songs, the audio of which evoked emotions in fans. At the beginning of the video, tweets from Egyptian fans were shown through "X", in which they expressed their discontent and interest regarding the transfer of Marmoush to the 'Blue' squad. Before officially announcing the deal, the official Arabic account "Manchester City" wrote: "Let's talk a little in Arabic." The material concluded with a clip from the song "Married to a Fortunate" performed by popular Arab singer Said El-Sagheer. Thus, the football club "Manchester City" actively interacts with the audience from Egypt, using this new acquisition - Omar Marmoush, to attract the attention and support of the fans.
