The brand's sales revival happened after Burberry announced its previous expectations regarding the results of its activities over the last half-year. The company's profit increased thanks to strengthened sales in China and South Korea. Market expectations exceeded data on sales of the British company in Europe and North America.
One of the key factors influencing Burberry's stock growth has been high demand for the brand's products from Chinese consumers. This indicates a return of the Chinese market to stable growth after a period of stagnation in the results of the COVID-19 crisis.
"We are pleased to see such a strong start to the year and we understand that store closures in some markets, alongside the growth of online sales, create an atmosphere of uncertainty. However, we feel that our investments in the iconic legacy of Burberry are beginning to pay off, and we have all the grounds to look to the future with optimism," said the main spokesperson of the company.
