The British magazine «Food and Drink Technology», specializing in the food and beverage sector, reports that the large British food company «Fox's Biscuits» has strengthened its position as the second-largest biscuit manufacturer in the UK. This achievement was made possible by its «Dubai Chocolate» strategy and the launch of a product based on this concept. For the year ending August 2025, the company recorded a 9% increase in revenue, reaching £695 million. The magazine highlights that the company stood out in the manufacturing sector, being the only one to achieve growth in both value and volume, outperforming the wider market. The results show a significant shift in profitability, with operating profit jumping to £31.2 million in the same year.
