The British fashion company Burberry aims to regain customer loyalty and increase declining sales through a focus on design.
The company plans to strengthen its business processes, reassess its strategy, and update its innovative approach to design. At the center of this strategy is the company's desire to attract new clients and win back old ones by improving product quality and offerings.
"We strive to create new, captivating capsule collections to capture the attention of a broad audience and satisfy the tastes of our clients," noted a company representative.
Burberry also intends to strengthen its online presence and improve service quality to ensure customer comfort and high-quality service.
In its current strategy, Burberry places importance not only on manufacturing but also on marketing and communication with clients.
